Research Article

Exploring Learning Effectiveness of Narrative Curriculum in Guiding Design Concepts for Southeast Asian Students

Tzu-Chun Ma 1 2 * , Chia-Hua Lin 3, Shu-Ni Hsu 4
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1 The Graduate Institute of Design Science, Tatung University, Taipei 104327, Taiwan2 Department of Digital Media Design, Ming Chuan University, Taoyuan 333321, Taiwan3 Department of Media Design, Tatung University, Taipei 104327, Taiwan4 Department of Business Administration, National Taiwan University of Science and Technology, Taipei 106335, Taiwan* Corresponding Author
Educational Innovations and Emerging Technologies, 3(3), 2023, 8-19,
Published: 30 September 2023
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Owing to the active promotion of Taiwan's New Southbound Policy, students from Southeast Asian countries account for the highest proportion of international students. However, in their communication in Mandarin Chinese, there exists a significant disparity in their understanding. Thus, this study was conducted to find a way to enhance the comprehension and creativity of Southeast Asian students using a narrative curriculum to a basic graphic design course. The questionnaire survey and analysis results of student performance showed that the integration of the narrative curriculum into teaching had positive effects on their learning effectiveness. An increase in the vocabulary of the students was observed in design concepts, and their visual thinking showed diverse perspectives. This approach stimulated students’ integrative thinking abilities, reduced their apprehension of design tasks, and boosted their confidence in design projects.


Ma, T.-C., Lin, C.-H., & Hsu, S.-N. (2023). Exploring Learning Effectiveness of Narrative Curriculum in Guiding Design Concepts for Southeast Asian Students. Educational Innovations and Emerging Technologies, 3(3), 8-19.


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